Modern Plumbing and Backflow LLC’s PRIVACY POLICY

Modern Plumbing and Backflow LLC’s PRIVACY POLICY

Effective Date: October 8, 2026.  

This Privacy Policy (“Policy”) explains how Modern Plumbing and Backflow LLC (“MPB,” “Company,” “we,” “us,” or “our”) collects, uses, shares, and protects information, including personal information, about our customers, prospective customers, website visitors, and others who interact with us. This Policy applies to information we collect through our website at https://www.modernbackflow.com/ (the “Website”), information we collect in person at a job or service call, through our invoices and agreements, over the phone, and through our field-service and communications platforms (collectively, the “Services”).

‍This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on the Website. If you do not consent to the terms set forth in this Policy, you should not use the Services. 

If you have any questions after reading this Policy, please let us know. You can reach us at [email protected], by phone at (919) 341-1911 (Triangle Area, North Carolina)  and  (864) 979-4050 (Upstate / Greenville, South Carolina), or by mail at 313 Sherwee Dr, Raleigh, NC 27603.

1. Information We Collect

MPB collects several types of information from and about visitors, customers, and users of our Services, including information you may provide to us and that we automatically collect. In the last twelve (12) months, we may have collected, used, and shared the following information to third parties, which includes our vendors and business partners: 

• Contact and identifying information, including any information by which you may be personally identified, without limitation your name, service and billing address, telephone number, and email address.
• Service and property information, including information about the plumbing and backflow work performed at your property, job and service history, backflow assembly information, and before/after photographs and documentation of the work site and conditions.
• Billing and payment information, including invoice records and payment details. Card and bank payments are processed by our third-party payment processors; we do not store full payment-card numbers.
• Communications and consent records, including information you provide during communications and interactions with our Website and with us, your consent to receive messages, and your messaging preferences (including opt-outs).
• Internet or other Electronic Network Activity Information, including information about your internet connection, your operating system, and browser type, the equipment you use to access our Website, and cookie identifiers.
• AI Interaction Information, including conversation transcripts, queries, responses, feedback, and usage data generated when you interact with AI-powered tools and features, such as chatbots or virtual assistants, through the Website or Services.

2. How We Collect Information

We collect information directly from you when you use or request our Services, complete a form (online or at the point of service), or contact us. We may also collect information through your interactions with AI-powered tools and features on the Website or through the Services. Our servers also automatically collect information about your web browser, proxy or firewall servers and other relevant information about your browsing server on our Website via the use of widely used information-gathering technologies, such as cookies. While using the Website, you may choose not to accept cookies. In such an event, you can still access the Website, but you will not be able to access or use portions of the Website that require your personal information.

We may also receive your personal information from third parties that dispatch or pay for work on your behalf, such as home-warranty companies, utility programs (for example, Duke Energy programs), insurers, and property-management companies.

Use of Automatic Data Collection Technologies

As you navigate through and interact with the Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns (collectively, “Automatic Data”). To collect Automatic Data, we use:

• Cookies. We use cookies and other similar technologies, such as pixels and tags, to deliver our online tools. Cookies are small text files placed onto your device when you visit and interact with the Services. These technologies enable us to provide and enhance your experience using the Services. The categories of cookies and similar technologies includes:
  
  • Necessary and Essential. These cookies enable essential functions of the Services.
  • Performance, Analytics, and Research. These cookies help us understand and measure how you use the Services and how we can improve your experience using the Services.
  • Preferences. These are cookies that remember user preferences.
  • Advertising. Advertising cookies are used to track visitors across websites and display ads that are relevant and engaging for the individual user. 

Most browsers allow you to modify your settings to accept or deny all cookies or to request your permission each time a website attempts to place a cookie on your device. If you prevent our use of cookies, the Services may not function properly.

3. How We Use Information

We use your personal information for the purposes for which we obtain your consent, as allowed by applicable law, and in connection with the below to:

• Provide you with our Services, such as our schedule, dispatch, and perform plumbing and backflow services;
• Prepare invoices, process payments, and collect amounts owed;
• Provide warranty support and maintain service and compliance records;
• Submit backflow test results and required documentation to the applicable water purveyor or authority; 
• Personalize your experience with us, including sending you service reminders, annual maintenance notices (including backflow testing and water heater flushing), appointment and transactional messages, informational updates, and marketing communications by text, email, and phone;
• Operate, improve, and train our AI-powered features and tools using personal information, including to enhance customer service and provide automated assistance;
• Generate automated responses, recommendations, and service suggestions using AI-powered tools;
• Market and promote our Services to you;
• Detect, investigate, and prevent activities on our Website that may violate this Policy;
• Defend or exercise legal claims or respond to law enforcement or government investigations or requests;
• Respond to your inquiries and provide customer service; and
• Comply with legal obligations, protect our rights and the rights and safety of our users and others, and enforce our agreements.

4. Text Messaging (SMS)

Where you have consented, we send text messages as described in our SMS Terms of Service. You can opt out of text messages at any time by replying STOP, or by contacting us using the information in Section 12.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-message opt-in data and consent will not be shared with any third parties. 

5. How We Share Information

We do not share or sell your personal information for any commercial or marketing purpose unrelated to the delivery of our Services without obtaining your consent first. We do not share your personal information with any lead generators. We share your personal information only as follows:

• With your explicit consent. We may share personal information when we have your consent.
• Third Party Vendors and Billing Operators. We share your personal information, such as your address and telephone numbers with vendors that perform services on our behalf, such as our field-service management software (FieldEdge), our text-messaging platform, and payment processors. These providers are permitted to use your personal information only to provide services to us.
• AI Technology Providers. We may share personal information with third-party AI technology and service providers that power or support AI-powered features and tools. These providers are contractually required to use personal information only for purposes of providing services to MPB.
• Third Party Payers and Programs. We share your personal information, including information about the Services we provided to you as needed, when a home-warranty company, utility program, insurer, or property manager dispatches or pays for your work.
• Legal and safety. We may provide information to a third party if we believe in good faith that we are required to do so by law, subpoena, or legal process, or to protect the rights, property, or safety of the Company, our customers, or others. Except where prohibited, we review such requests for validity and scope and limit our disclosure accordingly.
• As part of business transitions. We may disclose information we maintain about you to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition or sale of all or a portion of MPB’s assets. Upon the completion of such a transaction, your personal information may be among the items sold or transferred.  We will request a purchaser to treat our data under the privacy statement in place at the time of its collection.

6. Data Retention

MPB is located in the United States. Your personal information may be stored or processed in the United States or globally as required to administer the Website and Services. We will generally retain your personal information no longer than it is necessary to fulfill the purposes for which it is collected, including for as long as you have an account with us. We may also retain your personal information for the purposes of complying with legal and accounting requirements, any legitimate administrative or reporting requirements, or as long as may be permitted by applicable law.

For more information about how long your personal information is stored, please contact us at [email protected].

7. How We Protect Information

We maintain industry standard administrative, technical, and physical safeguards designed to protect the personal information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.  Please be aware that despite our efforts, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices and Rights

‍You may contact us at any time to: (a) request access to or a portable copy of your personal information; (b) request to modify or update your personal information; (c) request the removal or deletion of personal information; (d) request a restriction on the processing or opt out of processing of your personal information, including any targeted advertising; (e) object to the processing of your personal information; or (f) exercise other rights with respect to your personal information that you have submitted to us by contacting us at [email protected]  or by phone at  919-341-1911. 

We will use reasonable efforts to accommodate such requests to the extent required by law, provided that (a) we may refuse requests in our discretion if permitted by law; and (b) we may be required to retain personal information to comply with legal obligations, accounting requirements, or for other business purposes. 

We may request additional information to verify the identity of the requesting party before responding to a request. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Website for a period of time.

For users residing in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Virginia, Tennessee, Texas, or Utah, and in other such states not explicitly listed, state law grants you rights such as the right to access, correct, delete, opt-out of certain processing, portability, opt-out of sales, and opt-out of certain automated decision making with regard to your personal information under applicable law. You or your legally designated representative may submit a request to exercise your Personal Information rights by contacting us at [email protected] or by phone at  919-341-1911.

9. Children’s Privacy

Our Services are not designed for children under 18. We do not knowingly request or collect personal information from any person under the age of 18 years old. If we discover that a child under 18 has provided us with personal information, we will delete such information.  

10. Artificial Intelligence and Automated Technologies

MPB may use AI-powered tools and features, including chatbots and virtual assistants, to enhance customer service and the functionality of the Website and Services. These tools may assist with answering questions, providing information, and helping you access or manage our Services.

Interactions with AI-powered tools may be recorded and analyzed, including conversation transcripts, queries, responses, feedback, and usage data, to improve the quality, functionality, and effectiveness of our Services.

AI-generated content and responses may not always be accurate, complete, or current and should not be relied upon as professional advice, including plumbing, legal, or other professional advice. Please consult a qualified professional for advice specific to your circumstances.

You may request to speak with a human representative instead of an AI agent at any time by contacting us using the information in Section 12.

MPB does not use AI-powered tools to make decisions that produce legal or similarly significant effects on users without human review.

11. Third-Party Links

‍Our Website and Services may contain links to third-party websites or services, including those of brands or manufacturers that offer their products on our Website (“Third-Party Services”). Any access to and use of such Third-Party Service is not governed by this Policy, but instead is governed by the privacy policies of those Third-Party Services. We are not responsible for the information practices of such Third-Party Services. 

12. Contact Us

If you have questions about this Privacy Policy or our handling of your information, contact us at:

Modern Plumbing and Backflow LLC

313 Sherwee Dr, Raleigh, NC 27603 

Triangle Area, NC: (919) 341-1911   ·   Upstate / Greenville, SC: (864) 979-4050

Email: [email protected]